• Work
  • About
  • Contact

Stephen Martell

  • Work
  • About
  • Contact

Samsung Ocular Odyssey

This experience was one of several concepts within the overarching creative platform, The Youniverse, conceived by Albie Alexander @ Refinery 29, who originally pulled me in to help bring to life. It debuted in London and toured a dozen countries.

Ocular Odyssey was a journey through the window to the soul - the human eye. I pulled in the visualization team at De-Yan, who are both friends and high-gloss designers. The approach had people take a selfie, used computer vision to isolate their eye, and then generate a dynamic visualization that refracted the image through a prism. This was amplified by the fragmented reflections that surround the space.

Secret: One of the clients had a phobia of eyes, so to make the review process easier, I had the experience dynamically populate golden retrievers. Started off each creative review with a smile.

https://vimeo.com/285878099

gl_5cd09a47-cb6c-4d11-98a2-1372ac110005.jpg
Samsung-9370.jpg
VIC_9301.jpg
SamsungOcular1.jpg
SamsungOcular2.jpg
SamsungOcular3.jpg
SamsungDog.jpg